The Fifties – an era of elegance and stunning beauty

After the austerity of the war years a succession of style trends led by Christian Dior and Cristóbal Balenciaga defined the changing silhouette of women’s clothes through the 1950s.

Television joined fashion magazines and movies in disseminating clothing styles. The new silhouette had narrow shoulders, a cinched waist, bust emphasis, and longer skirts.

Post war prosperity also made perfumes accessible with ranges by Coty, Yardley, Max Factor, Revlon and Goya. Goya’s Black Rose featured regularly in full page adverts and became a popular perfume with it’s heady and romantic fragrance.